About

There are few people in Australia as experienced in the hotel sector than Trent Fraser, CEO of one of Australia’s biggest hotel operators, Choice Hotels Asia-Pac.

Appointed CEO of the company in 2012, he has since overseen the expansion of the network throughout Asia Pacific as well as the launch and implementation of several new brands under the Choice Hotels banner.

A strategic thinker and engaging leader, he has extensive experience with multi-unit brand building, a strong focus on customer service and a track record of delivering outstanding profits as well as strong sales and negotiation skills. He credits much of his success to his ability to identify and develop talent and take a practical no-nonsense hands-on approach to leadership of a large team.

He is a regular speaker at various industry forums including Australasian Hotel Industry Conference & Exhibition (AHICE), HICAP Singapore and Sydney and New Zealand Hotel Industry Conference (NZHIC) and has been interviewed on Sky News Business Channel and the Today Show.