Kari has over 20 years marketing experience in the franchise, tourism, leisure and accommodation industries. In her role at Choice Hotels Asia-Pac, Kari oversees the sales and marketing functions, with a focus on digital channels, growing existing and developing new revenue streams, and continuing to drive direct business for Choice Hotels franchisee network, comprising of approximately 170 properties.

Prior to joining Choice Hotels Asia Pac, Kari was General Manager – Marketing for the Belgravia Health and Leisure Group overseeing the marketing strategy and function across four verticals and eight brands (and 160+ facilities). Kari actively championed Belgravia’s digital strategy across the organization.

Kari also held the role of General Manager – Marketing, Strategy and Sales at BIG4 Holiday Parks for nine years, a national marketing franchise network comprising of approximately 180 properties, where she was responsible for all marketing functions with a focus on brand and driving digital sales channels, growing existing and developing new revenue streams and maximizing customer retention. Kari's track record and rapport with franchisees saw her appointed Acting CEO of BIG4 for six months.